Member Profile

Herbie’s primary users are everyday individuals and families who want to protect their loved ones but have been discouraged by the traditional estate-planning system—because it’s too expensive, too confusing, or too time-consuming. Our platform is built for parents, caregivers, seniors, young professionals, and anyone who knows they should get their documents in place but doesn’t know where to start. We increase access to justice by making high-quality estate planning affordable, understandable, and available online in minutes—not months. Herbie removes financial and logistical barriers that have kept millions of Americans from having basic protections. Our guided tools translate legal complexity into clear, human language; our automated workflows ensure accuracy and consistency; and our pricing structure gives users a safe, low-cost path to create the documents they need. By turning a historically expensive, opaque process into something approachable and accessible, Herbie empowers people to take control of their families’ futures.